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Types of Search Engine Optimization You Should Know About

January 3, 2023 Stephanie

SEO, or Search Engine Optimization, is the process of improving the visibility and ranking of a website on search engines…

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Posted in: SEO

What Are UTM Parameters

December 18, 2022 Elling Williams

UTM (Urchin Traffic Monitor) parameters are tags that are added to the end of a URL to identify the source…

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Posted in: Facebook Ads, Google Ads, Google Analytics, Social Media Marketing

Why You Should be Using UTMs on Facebook Ads

December 13, 2022 Stephanie 1 Comment

We all know that platforms like Meta can be a large driver of traffic to your website but Google Analytics…

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Posted in: Paid Media Filed under: Facebook Ads, Meta Ads

How to Set-up Your Facebook Ads Account

September 29, 2021 Ryan

You just decided that you want to boost your online sales by 2x. You want to drive thousands of people…

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Posted in: Facebook Ads

Google Analytics Glossary

July 29, 2021 Danielle

All the definitions you will ever need for Google Analytics. This glossary includes terms for both Universal Analytics and GA4.…

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Posted in: Google Analytics Filed under: Google Analytics

4 Best Practices For YouTube Ads Content

June 8, 2021 Ryan

YouTube…the internet’s favorite provider of furry cat compilations and the Baby Shark Dance video (seriously this is the top viewed…

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Posted in: Google Ads, YouTube Filed under: Google Ads, YouTube

4 Ways To Check Google Analytics Is Working Properly

May 26, 2021 Danielle

So. You know you need analytics on your site, and you go through the steps to set-up your account on…

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Posted in: Google Analytics Filed under: Google Analytics

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