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Why Small Businesses Should Embrace Google Ads

July 5, 2023 Stephanie

Google Ads can be a game-changer for small businesses, offering a bunch of awesome benefits that make it a smart…

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Posted in: Google Ads

5 Reasons Why You Should Advertise on Youtube

Stephanie

Advertising on YouTube is quickly becoming an invaluable tool for marketers and business owners alike. With its advanced targeting capabilities,…

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Posted in: Google Ads

Ads 101: Why You Shouldn’t Rely Only on Retargeting

June 9, 2023 Stephanie

In the dynamic digital ecosystem, Facebook Ads and retargeting form a vital cog in the marketing machinery. They are a…

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Posted in: Digital Marketing, Facebook Ads

Ads 101: What is Retargeting in Digital Marketing

Stephanie

Facebook Ads are a powerful tool that can help you reach out to your target customers and increase your sales…

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Posted in: Digital Marketing, Facebook Ads, Google Ads

Harnessing Google Analytics: 4 Reporting Tools Everyone Should be Using in GA4

Stephanie

Google Analytics 4 (GA4) is a powerful tool that offers unparalleled insights into user behavior, conversion paths, user acquisition, and…

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Posted in: Google Analytics

14 WordPress SEO Tips to Improve Your Site Ranking

February 21, 2023 Stephanie

Imagine that you own a bike shop in Chicago’s Lakeview neighborhood where you have bikes for sale and list your…

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Posted in: SEO

8 Signs You Should Hire a Marketing Agency

Stephanie

Many small business owners start out wearing a lot of hats. As your business grows, you have to start thinking…

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Posted in: Digital Marketing

Types of Search Engine Optimization You Should Know About

January 3, 2023 Stephanie

SEO, or Search Engine Optimization, is the process of improving the visibility and ranking of a website on search engines…

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Posted in: SEO

What Are UTM Parameters

December 18, 2022 Elling Williams

UTM (Urchin Traffic Monitor) parameters are tags that are added to the end of a URL to identify the source…

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Posted in: Facebook Ads, Google Ads, Google Analytics, Social Media Marketing

Why You Should be Using UTMs on Facebook Ads

December 13, 2022 Stephanie 1 Comment

We all know that platforms like Meta can be a large driver of traffic to your website but Google Analytics…

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Posted in: Paid Media Filed under: Facebook Ads, Meta Ads

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