Our Audit Process
1. Account Audit
First, you will give us access to your account (can be read only access).
We'll send you a link that will make the connection an easy process.
This step is vital so we can review the account thoroughly before we meet with you. Otherwise, our audit discussion will not be as in-depth.
2. Schedule Call
Once we have account access squared away, we can schedule our call.
We will need at least 2 business days to complete the audit once your account is connected.
We will send you a calendar link so you can book a time with us at your convenience.
3. Discuss the Audit
The final step will be a meeting to discuss our findings from the audit.
There will be time allotted for you to ask any questions you may have, and you will leave with a list of ways you can improve your Google Ads account.
We're happy to record this meeting for you.
What is Included in an ads audit
We will review the following:
- Conversion tracking
- Are actions over counting? Under counting? Are your ads as successful as you think they are?!?!
- Bid strategies
- Based on your business goals, do your bidding strategies line up? They don't more often than you'd think...
- Keywords
- Words MATTER, but so do match types, bid limits, quality scores, and negatives.
- Ad copy
- Does your messaging match your offer? Are you using all of the available tools to improve your Click-Through Rate (CTR)?
- Campaign settings
- When these are wrong... VERY strange things can happen.
- Audience targeting
- This is where you should be doing all of the creepy ad targeting that you hear about in the news...
- Overall campaign structure
- Simple structures give you simple direction on where to optimize next, and allow for RAPID TESTING!
Other ways to work with us
Analytics Audit + Buildout
Need help with implementing the new Google Analytics 4? If you're currently using the old GA (aka your tracking ID begins with UA), then you have until June 30, 2023 to upgrade before it stops tracking. We recommend doing this sooner rather than later so you have time to adjust and will have more comparison data within GA4.
We can audit your settings (on both UA & GA4), audit your implementation, and build out the reports you need. We can even help you if your are on Shopify (which doesn't have built in functionality for GA4 yet).
Managed Ads
Tired of mediocre results and worse communication?
Our team is here to help!
You'll get:
- Fully monitored/optimized Google and FB ads
- Two 30-minute calls per month
- Weekly reporting so you never have to log-in to the ad platforms to see your results
We require an audit for Full Service clients so we can be sure that you are a good fit.