Political Advertising
Digital Must Not Just Participate. It Must Lead.
Corporate-grade ad management and precision targeting for campaigns that need to win. We bring voter-level data, cross-platform delivery, and real-time optimization to every race.
Precision Targeting
Reach the right voters on every screen, at every moment.
We layer voter file segmentation with behavioral and interest-based targeting across Meta, Google, TikTok, and programmatic channels. Custom audience matching and lookalike expansion guide our models at the household and device level.
Voter File Segmentation
We layer voter data with digital AND physical behavioral targeting. Direct integrations with BeeSwax and The Trade Desk enable cross-device delivery to voters across video, audio, and display.
Custom Audience Matching
Using data from ActBlue, voter databases, and website interactions, we build segmentation models based on household and device-level data. Lookalike expansion finds more of who you need to reach.
Cross-Channel Delivery
We sync with TV and radio placements, then amplify digitally through YouTube, Meta Reels, and TikTok. Consistent messaging saturation across every channel your voters use.
MAID Targeting
Physical behavior. Digital Saturation!
bCode identifies mobile devices in specific locations. Combined with the power of major ad platforms to target Device IDs, we build hyper-specific audiences based on physical world behavior and deliver to their digital world across multiple platforms simultaneously.
Location Intelligence
Given a specific location or group of locations, we identify mobile devices and expand to alternate devices via IP address. 360-degree saturation of your targeted voter groups.
Network Expansion
From the initial device set, we identify a secondary grouping regularly in close physical proximity. Community-wide message saturation that amplifies recognition and retention.
Privacy-First
All audiences require 100+ members for anonymized grouping. Our data is entirely opt-in for mobile location tracking, and our stack conforms to SOC2 privacy and security standards.
Why bCode
Corporate-grade ad management. Campaign-ready speed.
We honed our ad management and data strategy in the always-on corporate world, where budgets are scrutinized and every dollar is tracked. That discipline translates to campaigns that outpace the news cycle. Our timezone-spanning team from Honolulu to Lisbon enables true 24-hour monitoring and response.
Real-Time Optimization
Track ad resonance in near real time. We elevate high-performing placements for scalable rollouts and shift budget to what is working, not what we hope will work.
Embedded Partnership
Each campaign gets a dedicated Primary who owns the relationship, plus secondary analysts handling day-to-day optimization. We operate as your team, not an outside vendor.
95% Open Web Coverage
Our direct integrations with DSPs like BeeSwax and The Trade Desk let us place and track ads across video, audio, and display on 95% of the open web.
Political Text Messaging
Direct line to your supporters.
Compliant 10DLC SMS for campaigns and political organizations. We handle carrier registration, Campaign Verify for 527 orgs, and message delivery so your fundraising appeals, GOTV reminders, and volunteer coordination actually reach supporters' phones.
10DLC Registered
Full carrier registration for political SMS. Your EIN, FEC filings, and Campaign Verify tokens submitted correctly the first time. No blocked messages.
98% Open Rates
SMS delivers 98% open rates and response times measured in minutes. Fundraising, GOTV, event invitations, and volunteer coordination at scale.
Full-Service Setup
From intake to sending in days. We build compliant opt-in flows, craft carrier-approved templates, and manage STOP/HELP handling automatically.
Testimonial
'bCode is basically a part of the team and feels like an in-house employee. They are outstanding.'
William G.
