Our Audit Process

Digital marketing audits can identify gaps in SEO, PPC, Social, Referral, and Affiliate strategies. These issues are often simple to fix once found. Give us an hour of your time, and we’ll provide a roadmap to Digital Marketing SUCCESS!

1. Account Audit

• You provide access to your accounts (read-only is fine)
• We start with Analytics, the backbone of all marketing efforts
• We’ll send an easy connection link

2. Schedule a Call

• Once we have account access, we’ll schedule our call
• We need at least 2 business days to complete the audit
• We’ll send a calendar link for you to book a convenient time

3. Discuss the Audit

• We’ll meet to discuss our audit findings
• Time for your questions
• You’ll receive a list of ways to improve your Digital Marketing Strategy
• We can record this meeting for you

What’s Included in a Marketing Audit

We review the following:

• Event tracking
  Identify over/under counting events and G4 tracking issues
• Audiences
  Analyze your best customers and validate or challenge your assumptions
• Traffic Sources
  Pinpoint your best customer sources for easier channel expansion
• Landing Pages
  Identify high-ROI pages and conversion rate improvement opportunities
• Property settings
  Correct settings to avoid unexpected issues
• The data layer
  Ensure proper setup for comprehensive G4 analytics
• Overall data structure
  Simplify reporting for easier optimization and rapid testing