[Overview] Ad Account Audit

1. Account Audit

  1. We’ll request access to your account (read-only access is fine)
  2. We’ll send you an easy connection link
  3. This step is crucial for a thorough review before our meeting- without this, our audit discussion won’t be as comprehensive

 

2. Schedule Call

  • Once we have account access, we’ll schedule our call
  • We need at least 2 business days to complete the audit
  • We’ll send you a calendar link to book a convenient time

 

3. Discuss the Audit

  • We’ll meet to discuss our audit findings
  • You’ll have time to ask questions
  • You’ll receive a list of ways to improve your Google Ads account
  • We can record this meeting for you

 

Get Started

What is Included in an Ads Audit

We will review the following:

  • Conversion Tracking
    Are actions over or under counting? Are your ads as successful as you think?
  • Bid Strategies
    Do your bidding strategies align with your business goals?
  • Keywords
    We examine words, match types, bid limits, quality scores, and negatives
  • Ad Copy
    Does your messaging match your offer? Are you using all available tools to improve Click-Through Rate (CTR)?
  • Campaign Settings
    Incorrect settings can cause unexpected issues
  • Audience Targeting
    We’ll look at your targeting strategies
  • Overall Campaign Structure
    Simple structures allow for easy optimization and rapid testing